Texas A&M Athletics and 44 Farms Sign Multi-Year Partnership
Aug 20, 2021 | General
BRYAN-COLLEGE STATION, Texas – Texas A&M Ventures has signed a multi-year partnership with 44 Farms that will see one of the top beef producers in the United States as a proud partner of Texas A&M Athletics for the foreseeable future, it was announced Friday.
"We are thrilled to welcome 44 Farms to the Texas A&M Athletics family, a partner that truly embodies the spirit of the 12th Man," Texas A&M Ventures General Manager Clay Harris said. "The great people at 44 Farms are what make them such an exceptional brand, much like the 12th Man makes Texas A&M such a special place. We are proud to partner with 44 Farms and bring such a great product to Aggie fans throughout the calendar year."
This comprehensive marketing partnership is set to span across the entire athletics calendar year, aligning 44 Farms with Fall, Winter, and Spring sports as well as a digital and social presence through 12th Man channels. All hot dogs and beef jerky sold at athletic venues throughout the year will use 44 Farms beef thanks to an exciting new concession integration in conjunction with Levy Restaurants, the official food and hospitality service provider for Texas A&M.
"We are proud to continue our longstanding work to support and encourage the student athletes and programs of Texas A&M Athletics," said Bob McClaren, President and CEO of 44 Farms. "These talented and dedicated men and women will become the future leaders of our great state and nation. It is an honor to further align 44 Farms with Texas A&M. We all know that Texas A&M provides the most exciting gameday experience in all of college athletics. We look forward to being a part of this great tradition and to even enhance this fun and exciting experience. We are grateful for Ross Bjork, Director of Athletics at Texas A&M, and Clay Harris, the General Manager of Texas A&M Ventures, for working with us on this exciting project. We believe that together we can do some amazing things."
44 Farms President and CEO Bob McClaren was born in College Station and was instrumental in the establishment of The 44 Farms International Beef Cattle Academy at Texas A&M University (IBCA). McClaren was the co-chair for the Kyle Field Redevelopment Committee and the Blue Bell Park Redevelopment Committee. McClaren also successfully raised two Texas A&M former students of his own, following in the footsteps of their grandfather S.W. McClaren '53.
About 44 Farms
Located 60 miles from College Station in Cameron, Texas, 44 Farms is one of the largest registered Angus cattle operations in the United States developing premium Angus bulls and females for commercial cattle producers across the globe. From that core business, two branded premium Angus beef programs have been developed: (a) 44 Farms Steaks supplying fine restaurants and other foodservice operations with all-natural Angus beef that have never had hormones added or antibiotics administered; and (b) the new McClaren Farms brand which is an all-natural Angus beef program with no hormones ever added and can now been found in nearly 500 Walmart stores across five southeastern states (Florida, Georgia, South Carolina, Alabama and Mississippi). Additional information about 44 Farms can be found by visiting 44farms.com, or follow us on Facebook, Twitter, and on Instagram @44FARMS.
About Texas A&M Ventures
Texas A&M Ventures is the official multimedia rights partner for all things Texas A&M University. Texas A&M Ventures is the College Station-based LEARFIELD team strategically focused to work with Texas A&M Athletics to develop new ways to work with business partners. Among the numerous opportunities available for engaging with fans, alumni and the Texas A&M campus community include television, radio, hospitality, fan zone, signage, titleship, promotions, print, 12th Man TV, and exposure on www.12thman.com.
"We are thrilled to welcome 44 Farms to the Texas A&M Athletics family, a partner that truly embodies the spirit of the 12th Man," Texas A&M Ventures General Manager Clay Harris said. "The great people at 44 Farms are what make them such an exceptional brand, much like the 12th Man makes Texas A&M such a special place. We are proud to partner with 44 Farms and bring such a great product to Aggie fans throughout the calendar year."
This comprehensive marketing partnership is set to span across the entire athletics calendar year, aligning 44 Farms with Fall, Winter, and Spring sports as well as a digital and social presence through 12th Man channels. All hot dogs and beef jerky sold at athletic venues throughout the year will use 44 Farms beef thanks to an exciting new concession integration in conjunction with Levy Restaurants, the official food and hospitality service provider for Texas A&M.
"We are proud to continue our longstanding work to support and encourage the student athletes and programs of Texas A&M Athletics," said Bob McClaren, President and CEO of 44 Farms. "These talented and dedicated men and women will become the future leaders of our great state and nation. It is an honor to further align 44 Farms with Texas A&M. We all know that Texas A&M provides the most exciting gameday experience in all of college athletics. We look forward to being a part of this great tradition and to even enhance this fun and exciting experience. We are grateful for Ross Bjork, Director of Athletics at Texas A&M, and Clay Harris, the General Manager of Texas A&M Ventures, for working with us on this exciting project. We believe that together we can do some amazing things."
44 Farms President and CEO Bob McClaren was born in College Station and was instrumental in the establishment of The 44 Farms International Beef Cattle Academy at Texas A&M University (IBCA). McClaren was the co-chair for the Kyle Field Redevelopment Committee and the Blue Bell Park Redevelopment Committee. McClaren also successfully raised two Texas A&M former students of his own, following in the footsteps of their grandfather S.W. McClaren '53.
About 44 Farms
Located 60 miles from College Station in Cameron, Texas, 44 Farms is one of the largest registered Angus cattle operations in the United States developing premium Angus bulls and females for commercial cattle producers across the globe. From that core business, two branded premium Angus beef programs have been developed: (a) 44 Farms Steaks supplying fine restaurants and other foodservice operations with all-natural Angus beef that have never had hormones added or antibiotics administered; and (b) the new McClaren Farms brand which is an all-natural Angus beef program with no hormones ever added and can now been found in nearly 500 Walmart stores across five southeastern states (Florida, Georgia, South Carolina, Alabama and Mississippi). Additional information about 44 Farms can be found by visiting 44farms.com, or follow us on Facebook, Twitter, and on Instagram @44FARMS.
About Texas A&M Ventures
Texas A&M Ventures is the official multimedia rights partner for all things Texas A&M University. Texas A&M Ventures is the College Station-based LEARFIELD team strategically focused to work with Texas A&M Athletics to develop new ways to work with business partners. Among the numerous opportunities available for engaging with fans, alumni and the Texas A&M campus community include television, radio, hospitality, fan zone, signage, titleship, promotions, print, 12th Man TV, and exposure on www.12thman.com.
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