BRYAN-COLLEGE STATION, Texas – Through its partnership with INFLCR, Texas A&M Athletics has launched its AMPLIFY Local Exchange program to the public to expand its ongoing Name, Image and Likeness (NIL) program for its student-athletes.
AMPLIFY Local Exchange, a free service to both student-athletes and businesses, will provide a customized portal where businesses and student-athletes can communicate, negotiate and enter NIL transactions.
“We are always seeking avenues to enhance the student-athlete experience at Texas A&M and assist them with maximizing their Name, Image and Likeness opportunities,” Texas A&M Director of Athletics Ross Bjork said. “Our partnership with INFLCR and the implementation of the AMPLIFY Local Exchange provides a streamlined platform for student-athletes and interested businesses to connect directly that is both compliant and transparent. We have 100% participation from our eligible student-athletes with Local Exchange and it’s never been easier for businesses and the Aggie Network to connect with them for NIL opportunities.”
Added INFLCR Founder Jim Cavale, “Texas A&M has been at the forefront of NIL thanks to Ross Bjork and his incredible staff. The Aggies score NIL home runs time and time again, with the latest one being full student-athlete adoption of their AMPLIFY Exchange. It is no surprise that Texas A&M is an NIL powerhouse and now that they’re armed with a Local Exchange platform on top of every other resource INFLCR offers, Aggie student-athletes will see major NIL growth.”
The AMPLIFY Local Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, former students, and any other interested NIL dollars wishing to connect with Texas A&M student athletes. Registered businesses can search, filter and initiate conversations with Texas A&M student-athletes to discuss an NIL deal.