In early November 230 first- and third-year student-athletes attended the second annual AMPLIFY conference. The purpose of the event is to provide students with education related to name, image, and likeness (NIL), including financial literacy, NIL best practices, personal branding, and campus and athletics department resources. This year, we were proud to incorporate our partners at adidas, Postgame, INFLCR, and the Reynolds and Reynolds Sales Leadership Institute of Mays Business School into the conference. The evening kicked off with an NIL Roundtable discussing the new trends in NIL, how students can leverage their brands, and best practices for social media. After the panel, Eric Smith, Financial Literacy Coach of the EKS Group, LLC., provided an engaging and impactful workshop teaching financial principles such as budgeting, credit, taxes, and saving. To conclude the conference, student-athletes attended a resource fair where they were able to interact with campus and athletics department resources. Learn more about Texas A&M’s AMPLIFY program here.