12th Man Foundation Launches 12th Man+ Fund to Create NIL Opportunities for Aggie Student-Athletes
Feb 15, 2023 | General
BRYAN-COLLEGE STATION, Texas – The 12th Man Foundation has established the 12th Man+ Fund, a new initiative aimed at furthering the organization's mission while enhancing the student-athlete experience at Texas A&M through name, image and likeness (NIL) opportunities.
Currently enrolled student-athletes who engage with the 12th Man Foundation for NIL opportunities will receive fair market value compensation to promote the organization's mission through marketing services such as social media posts, appearances at events and speaking engagements.
Through contributions in support of 12th Man+, donors, fans and contributors have the ability to direct donations to benefit student-athletes in the sport of their choice or the option to support a general fund with a one-time or recurring gift for distribution to student-athletes across all sports.
Donor support of 12th Man+ ensures Texas A&M student-athletes have the opportunity to receive compensation for using their NIL to promote the 12th Man Foundation's mission.
"With their support of 12th Man+, donors have the ability to position Aggie student-athletes to become leaders in NIL while furthering the 12th Man Foundation's mission of funding championship athletics," 12th Man Foundation President & CEO Travis Dabney said. "Supporting this endeavor is also essential to giving Texas A&M Athletics a competitive edge in college athletics."
12th Man+ donations are tax-deductible and earn a variety of 12th Man Foundation benefits including priority points and exclusive NIL content. Donors should consult their tax advisor to determine the deductibility of their donations.
Contributions directed to the 12th Man+ Fund will be used solely for contracted NIL marketing opportunities and directly related administrative expenses.
For more information or to support 12th Man+, visit www.12thmanplus.com or contact the 12th Man Foundation at 888-99-AGGIE.
ABOUT THE 12TH MAN FOUNDATION
Established in 1950, the 12th Man Foundation's mission is funding scholarships, programs and facilities in support of championship athletics. The 12th Man Foundation is an independent 501(c)(3) in both fact and appearance. The organization raises funds in support of Texas A&M Athletics through an Affiliation Agreement with Texas A&M University. In accordance with the Affiliation Agreement, the 12th Man Foundation may raise funds and engage in promotional activities with currently enrolled student-athletes through the use of their name, image or likeness. The 12th Man Foundation's NIL-related activities are not conducted on behalf of Texas A&M University or Texas A&M Athletics at any time, and the Foundation will not communicate with or involve the University regarding the negotiations with student-athletes related to NIL activities. Through donor contributions and ticket purchases, the 12th Man Foundation funds more than half of the athletics department's annual operating budget. Named in honor of Texas A&M's renowned 12th Man tradition, the 12th Man Foundation also serves as the official ticket provider for Texas A&M Athletics.
Currently enrolled student-athletes who engage with the 12th Man Foundation for NIL opportunities will receive fair market value compensation to promote the organization's mission through marketing services such as social media posts, appearances at events and speaking engagements.
Through contributions in support of 12th Man+, donors, fans and contributors have the ability to direct donations to benefit student-athletes in the sport of their choice or the option to support a general fund with a one-time or recurring gift for distribution to student-athletes across all sports.
Donor support of 12th Man+ ensures Texas A&M student-athletes have the opportunity to receive compensation for using their NIL to promote the 12th Man Foundation's mission.
"With their support of 12th Man+, donors have the ability to position Aggie student-athletes to become leaders in NIL while furthering the 12th Man Foundation's mission of funding championship athletics," 12th Man Foundation President & CEO Travis Dabney said. "Supporting this endeavor is also essential to giving Texas A&M Athletics a competitive edge in college athletics."
12th Man+ donations are tax-deductible and earn a variety of 12th Man Foundation benefits including priority points and exclusive NIL content. Donors should consult their tax advisor to determine the deductibility of their donations.
Contributions directed to the 12th Man+ Fund will be used solely for contracted NIL marketing opportunities and directly related administrative expenses.
For more information or to support 12th Man+, visit www.12thmanplus.com or contact the 12th Man Foundation at 888-99-AGGIE.
ABOUT THE 12TH MAN FOUNDATION
Established in 1950, the 12th Man Foundation's mission is funding scholarships, programs and facilities in support of championship athletics. The 12th Man Foundation is an independent 501(c)(3) in both fact and appearance. The organization raises funds in support of Texas A&M Athletics through an Affiliation Agreement with Texas A&M University. In accordance with the Affiliation Agreement, the 12th Man Foundation may raise funds and engage in promotional activities with currently enrolled student-athletes through the use of their name, image or likeness. The 12th Man Foundation's NIL-related activities are not conducted on behalf of Texas A&M University or Texas A&M Athletics at any time, and the Foundation will not communicate with or involve the University regarding the negotiations with student-athletes related to NIL activities. Through donor contributions and ticket purchases, the 12th Man Foundation funds more than half of the athletics department's annual operating budget. Named in honor of Texas A&M's renowned 12th Man tradition, the 12th Man Foundation also serves as the official ticket provider for Texas A&M Athletics.
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