Welcome to our AMPLIFY information center.
AMPLIFY is an innovative and comprehensive name, image and likeness program designed to equip Aggie student-athletes with tools and training to maximize their brand and platform.
As we enter a new era in college sports, Texas A&M has the grand ability to be a leader in the name, image, and likeness space so that we can support our student-athletes at the highest level. Our new AMPLIFY platform provides Aggie athletes with the right tools and resources so that they are educated, well-informed and can capitalize to their full potential. Our job is to put our student-athletes in the best position for success on and off the fields of play, and AMPLIFY helps them reach their goals.Ross Bjork, Director of Athletics
AMPLIFY will serve Texas A&M student-athletes with best-in-class education and resources related to personal branding, networking, finance, media training and more:
- Building Your Digital Brand
- Financial workshops
- Effective Networking
- Evaluating Job Opportunities and Negotiating Offers
- Mock Job Interviews
- Understanding the Aggie Network and Lettermen's Association
- Social Media Audit and Analysis
- INFLCR Best Practices
- Creating Custom Content for Your Brand
STUDENT-ATHLETE RESOURCES
INFLCR
- Texas A&M's existing relationship with INFLCR, the leading brand-building platform for student-athletes, will be expanded to INFLCR+, giving Aggie student-athletes access to the entire INFLCR suite of services.
INFLCR provides technology, resources, and support aimed at producing best-case scenarios for student-athletes who will look to participate in monetization activities or better market themselves for career opportunities from their NIL.
12TH MAN CREATIVE
- 12th Man Creative, the dedicated branding, digital and social media group of Texas A&M Athletics, showcases how the department has doubled-down on its commitment to competing on the vast digital playing field. Aggie student-athletes now have more access to world-class photography, social media professionals, and state-of-the-art social monitoring tools than possibly any other NCAA program in the country.
SEC VISIBILITY
- As members of the Southeastern Conference, Texas A&M and its student-athletes enjoy the spotlight of the nation's premier athletics conference. The highly-successful SEC Network reaches an estimated 70 million subscribers in the United States and has a global reach with availability in 50 countries. Through Texas A&M Athletics' commitment to the state-of-the-art 12th Man Productions video group, nearly every Aggie home event can be seen live on SEC Network.
THE AGGIE NETWORK
- Texas A&M student-athletes can connect with business leaders and influential community members in the University's loyal alumni network, or the Aggie Network, which recently surpassed the 500,000 mark in total number of former students. More than 100,000 former students are located less than 100 miles away from B-CS in Houston, and Texas A&M leads the nation for most graduates serving as CEOs of Fortune 500 companies.
LOCATION, LOCATION, LOCATION
- Texas A&M University's location, in the epicenter of the Dallas/Fort Worth, San Antonio, Houston triangle, gives its student-athletes access to more than 18 million Texans and five of the nation's 12 largest cities within a three-hour drive.
STUDENT-ATHLETE EDUCATION
Student-athletes will have the benefit of partnerships with, among other entities:
- COMPASS, a fully integrated education and compliance solution developed by CLC, the nation's leading trademark licensing company
- GAME PLAN, the premier provider of athlete education, will deliver interactive legal, compliance and best-practices education as well as serve as the NIL deal disclosure and monitoring hub for student-athletes and staff.
A&MPLIFY EXCHANGE
WHAT IS THE A&MPLIFY EXCHANGE?
The A&Mplify Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, former students, and any other interested NIL dollars wishing to connect with Texas A&M student athletes. Registered businesses can search, filter and initiate conversations with Texas A&M student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and the respective Texas A&M student-athlete is completed, the business will use the A&Mplify Exchange to create a transaction that will produce a direct payment to the student-athlete (without any transaction fee) and automate a disclosure to the Texas A&M INFLCR Verified Compliance Ledger. Texas A&M and its staff will not be involved in any student-athlete NIL deals. All transactions within the A&Mplify exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.
