About

H-E-B is proud to be the presenting sponsor of an Aggie game day tradition, H-E-B Tailgater of the Game. Each year the 12th Man brings a level of excellence to tailgating that is unmatched. This year we challenge you to go even bigger and incorporate H-E-B throughout your tailgate while showing that Aggie pride in the most creative manner! H-E-B Tailgate judges will be navigating the tailgate grounds looking for those that go above and beyond. Now it’s your turn to take this challenge and get your creative juices flowing!

Winners walk away with weekly bragging rights and also:

H-E-B Gift Card
Custom H-E-B Tailgater of the Game Flag
Tailgate photo featured online
In stadium announcement and feature on the video board at Kyle Field

Additionally, winners will be eligible to compete for the H-E-B Tailgater of the Year at the final home game with a chance to win even bigger prizes.

Criteria

Shop at H-E-B and proudly display your H-E-B merchandise
Make H-E-B a strong feature in presenting your spot during tailgating experience
Develop as many unique and inventive ways to use H-E-B products
Incorporate your Aggie pride with all H-E-B has to offer
Most Spirited

Examples

Decorate vehicle
Make up a unique name (Wing Dunk)
Specialize in H-E-B products (ex: H-E-B Prime 1 burgers, Tortilla Chips, and condiments/salsas)
Offer sampling of your H-E-B products
Music (DJ's, live bands)
Fan Interaction (mini football game)

2024 Tailgate Judging Map/Schedule:

2025 Season Winners:

Game 1 vs. UTSA

Johnson Family & Friends Tailgate

Used to tailgate at Spence Park as nursing students in 2017, before getting engaged at the tailgate! Aggie Park is now home to their extended tailgate and holds a very special place in their hearts, as they come out every weekend with their future Class Of 2044 Aggie!

Game 2 vs. Utah State

North Entry Tailgate

A group of 8 families from all across central Texas, who have been tailgating at North Reed Arena for over 18 years, and host a new, themed menu every week. The North Entry Tailgate is named after the Reed North entrance, where the tailgate has been located at the corner of lot 100 since the beginning!

Game 3 vs. Auburn

Block T Tailgate and Social Club

Going strong for over 20 years, building up with Austin kids, and a lot have relocated to Bryan/College Station over the years. Every week, they set up in the Kimbrough lots and host students and fans!