Kassidy Melancon joined the Athletics Department in the Summer of 2026 and serves as assistant director of marketing & fan experience.
Melancon returned to her alma mater after six months as marketing coordinator at TheLinkU. While there she assisted with managing marketing initiatives for collegiate athletics partners across the country, developing digital marketing campaigns, membership strategies, social media content, NIL initiatives and fan engagement efforts for her clients. Melancon worked directly with athletic departments to support brand growth and enhance the fan experience.
While a student at A&M she spent three years as a student worker in the marketing office, supporting game day operations, promotional planning, sponsor activations, fan experience initiatives and in-game entertainment across multiple sports--helping create memorable experiences for Aggie fans.
A native of Lufkin, Melancon holds two sport management degrees from Texas A&M--a bachelors of science in 2024 and a masters of science in 2025.