A&M, Texas to Revive Lone Star Showdown Rivalry in Form of Helping Others
Aug 11, 2020 | General
In preparation for the 16th annual College Colors Day on Friday, Sept. 4, Texas A&M University and the University of Texas are reviving the Lone Star Showdown rivalry to encourage fans to support local Feeding America® member food banks through a partnership with Wells Fargo that helps provide meals with each purchase of new fan gear.
College Colors Day, which was created by CLC, the exclusive licensing partner for both universities, is a national celebration that provides Texas A&M and UT fans across the country the opportunity to showcase their passion and school spirit by showing off their pride on social media using #CollegeColorsDay.
This year, Texas A&M and UT are teaming up with Wells Fargo to drive awareness on the issue of hunger in America and to help those in need in the Austin and College Station areas. For every purchase of officially licensed Texas A&M or UT merchandise at the respective team stores on Fanatics.com from Aug. 10-Sept. 4, Wells Fargo will donate 100 meals* to the Central Texas Food Bank in Austin for UT or the Brazos Valley Food Bank in Bryan for Texas A&M. Both organizations are Feeding America member food banks.
To encourage fans to rally for College Colors Day and to support the food banks, both schools are leveraging the storied rivalry and the highly competitive Lone Star Showdown. The Lone Star Showdown was the traditional rivalry between Texas A&M and UT for all varsity men's and women's athletics competitions that recognized an annual winner based on victories in sports throughout the year. That official showdown was last held in the 2011-12 academic year.
Visit today.tamu.edu for more information.
*From Aug. 10-Sept. 4 for every College Colors Day purchase, Wells Fargo will donate the monetary equivalent of 100 meals to Feeding America®. Wells Fargo guarantees a minimum donation of 10,000 meals (monetary equivalent of $1,000) and a maximum of 2 million meals (monetary equivalent of $200,000). $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
